Ambie Drew

My practice explores fabricated femininity, gender and identity in the digital age and analyses the consumption of beauty through an objectifying female gaze. I do this through the construction of my alter ego, ‘Ambie Drew’ whose sole existence is to achieve feminine perfection in a synthetic reality. She manipulates herself through the use of beauty tools and products to play on an amplified, kitsch and stereotypical femininity, capturing the visceral and grotesque nature of feminine rituals. Creating short films presented as large, multi-screen installations.